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Australia's magic million

Sarah on May 28, 2015

Australia's magic million

We knew cruising was becoming ever more popular in the Land Down Under, but until now we didn't know quite the extent of it. The numbers are in, and they are impressive!
The Cruise Lines International Association (CLIA) of Australasia released the Australian market report for 2014 in Sydney's revamped Overseas Passenger Terminal yesterday. Ryan Posa, the General Manager here at Cruise Sale Finder, was present at the release and happy to find out that the industry has broken the "Magic Million" mark, with 1,003,256 cruise passengers last year. 
The new figures showed an increase of 20 percent, an impressively fast rate of growth which outstripped all other markets - France came in second at 13 percent. CLIA Australasia Chairman Gavin Smith said at the report launch that the increase in numbers is unprecedented and unexpected: "Five years ago, the industry thought it might be possible to achieve one million passengers a year by 2020- to achieve that number in 2014 is an amazing result."
Here are a few more findings included in the report:
  • The most popular cruise destination from Australia is, unsurprisingly, the South Pacific.
  • Numbers for Australian river cruise passengers jumped more than 60 percent last year.
  • Itineraries that last 8-14 days are still the most popular; however short breaks are on the up with a 59 percent increase.
  • Europe is increasingly a favourite destination for Australian cruisers. More than 90,000 Aussies cruised there last year.
Were you a part of that magic million passengers? If so, future cruisers thank you. The numbers prove to cruise lines that Australia is a market worth investing in, and will encourage them to continue to add ships, features, facilities and itineraries. We have seen it with the Carnival Spirit and Carnival Legend and their Aussie-focused waterslides and pubs, and with the recent announcement that the brand-new Ovation of the Seas from Royal Caribbean will be homeported in Sydney. It has continued with the expansion of P&O's fleet and their modernisation of features and programs, and the five Princess ships (more than a quarter of their current fleet) which will sail from Australia in the 2016-2017 season. We at Cruise Sale Finder are excited to see what else the lines will bring to Australia in the years to come. 
Here's to another great year of cruising in our part of the world! What would you like to see from cruise lines operating in Australia for 2016 and 2017? 

I have enjoyed visiting as much of the world as possible over the years. Europe and the Mediterranean are personal favourites, but there is so much to see very close to our little Australasian corner of the globe- one of my top travel experiences was snorkeling with tropical fish and turtles in New Caledonia! Cruising is a fantastic way to see it all, and we hope to make booking a cruise easier for both first-timers and old salts. From ship tips to destination news and views, we will keep you up-to-date. Happy cruising!

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  • May 28, 2015 by Louise

    We here in NZ also love cruising and its catching on fast as "word of mouth" has always been the best advertising. I hav,nt seen this mentioned yet about NZ cruise interest but too make a point, a NZ cruise I took in April had a very large number of NZ passengers on board touring our own country. We will be cruising again in Dec 2015. We only wish that these cruises would start in Wgtn not Akld.