Major cruise brands ready for Cruise Week
The largest consumer promotion in the cruise industry is just around the corner, and Cruise Week 2014 is set to be the biggest ever. From September 1-8, an international campaign will look to get more people on cruise ships, with a huge of variety of deals, discounts, onboard credit packages, upgrades and so much more.
An annual event organised by the Cruise Lines International Association (CLIA), Cruise Week is the perfect time to book a cruise holiday, and with a significant focus on those 'New to Cruise', the specials promise to attract thousands of additional customers.
Established to help promote cruising back in 2012, Cruise Week is essentially the world's largest sale of ship vacations and itineraries from CLIA-member cruise lines. And all of the big names will be participating, including:
This year sees collaboration with CLIA in the UK, Europe and the USA for the first time, while a glossy, 32-page national cruise magazine is being inserted into Australian newspapers on August 31. In New Zealand, both the NZ Herald and Sunday Star-Times will be publishing cruise-related articles, showing how much traction the event now enjoys.
International effort to attract passengers
CLIA Australasia GM Brett Jardine is keen to emphasise the influence of Cruise Week, especially from an industry perspective.
"This campaign will reach millions of Australian and New Zealand consumers so it's a golden opportunity for agents to attract new clients and build their business. It is only once a year that an entire segment of the travel industry is working together like this."
An additional bonus is a spectacular giveaway, featuring 10 different cruises worth more than $100,000. Details can be found in the glossy Australian magazine and here are just some of the prizes on offer:
- An intrepid, 13-day cruise by APT through the East Indies from Bali to Manila for two.
- Evergreen Tours "Splendours of Europe" 15-day river cruise for two, departing from Amsterdam, finishing in Budapest.
- A luxurious eight nights for two on a fabulous Compagnie du Ponant ship exploring Japan and South Korea.
Ready for a fantastic summer of cruising
The cruise industry in Australasia is gearing itself up for an exciting summer, with recent figures showing a major increase in passenger numbers Down Under. Both Australia and New Zealand have enjoyed healthy growth, with more ships in port than ever before.
In the first week of September, you can pick up a great special on itineraries in the South Pacific with one of the major lines, or perhaps a luxury cruise with Seabourn. But there's even more value for money on lengthy world cruises, with Asia, North America and Europe all waiting to be explored.
Don't let Cruise Week pass you buy. It's an opportunity not to be missed on Cruisesalefinder.com.au.